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Inhaltsangabe
In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.
- Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change
- Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet
- Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media
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Über die Autorin bzw. den Autor
Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).
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Development communication is the process of intervening in a systematic or strategic manner with either media (print, radio, telephony, video, and the Internet) or education (training, literacy, schooling) in order to promote positive social change. In Development Communication top media scholars explore the details of communication in areas where modernization has failed to deliver change. This core text gives a complete introduction to the history of development communication, major approaches and theories, the role of NGOs and foundations, feminism digital-divide, and the paradigm shift currently underway. The reframing stresses the power of grass-roots movements and “bottom-up” approaches that challenge the status quo and “top-down” focus of previous approaches.
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Development Communication: Reframing the Role of the Media
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Development Communication: Reframing the Role of the Media
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Development Communication: Reframing the Role of the Media
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Development Communication: Reframing the Role of the Media
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Development Communication - Reframing the Role of the Media
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Development Communication
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Zustand: New. Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the Ne. Artikel-Nr. 447558904
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Development Communication : Reframing the Role of the Media
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Taschenbuch. Zustand: Neu. Neuware - In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change.\* Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change\* Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet\* Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media. Artikel-Nr. 9781405187947
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Development Communication: Reframing the Role of the Media
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Development Communication
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Zustand: New. pp. 256. Artikel-Nr. 7395870
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Development Communication: Reframing the Role of the Media
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Zustand: New. Complete introduction to the history of development communication Overview of major approaches and theories Covers the role of NGOs, the CNN Effect, and the paradigm shift currently underway that stresses the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media. Editor(s): McPhail, Thomas L. Num Pages: 256 pages, black & white illustrations, black & white tables, figures. BIC Classification: GTC; JFC. Category: (P) Professional & Vocational. Dimension: 227 x 155 x 14. Weight in Grams: 368. . 2009. 1st Edition. Paperback. . . . . Books ship from the US and Ireland. Artikel-Nr. V9781405187947
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