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Book by Grant Robert M
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This popular casebook which illustrates the key strategic management concepts and frameworks is now available in a new and updated edition. This title: now includes new case studies on Manchester United, Raisio and the Launch of Benecol Margarine, American Apparel and Outback Steakhouse as well as updated and more condensed versions of cases included in the previous edition; demonstrates current business theory using real business situations, focusing on well-known companies from North America, Europe and Asia; and, can be used to accompany the textbook Contemporary Strategy Analysis or as a stand-alone text.
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This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th edn), each case is designed to enable students to apply particular concepts and techniques of strategy analysis.
New cases include:- Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll-out; the potential of vertical integration and fast-response capability; or the challenges of internationalization.
Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today's students and executives with the key management concepts and frameworks they need.
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- VerlagBlackwell
- Erscheinungsdatum2005
- ISBN 10 1405163100
- ISBN 13 9781405163101
- EinbandRústica
- Auflage6
- Anzahl der Seiten368
- Bewertung
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Cases to Accompany "Contemporary Strategy Analysis"
Verlag:
Wiley-Blackwell
(2007)
ISBN 10: 1405163100
ISBN 13: 9781405163101
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Buchbeschreibung Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR003750411
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Cases to Accompany "Contemporary Strategy Analysis"
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Buchbeschreibung Paperback. Zustand: Very Good. Cases to Accompany "Contemporary Strategy Analysis" This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781405163101
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Cases to Accompany Contemporary Strategy Analysis
Verlag:
Wiley?Blackwell
(2007)
ISBN 10: 1405163100
ISBN 13: 9781405163101
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Paperback
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Buchbeschreibung Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Artikel-Nr. CHL9501117
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Cases to Accompany "Contemporary Strategy Analysis"
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Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781405163101. Artikel-Nr. 9612986
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Cases to Accompany "Contemporary Strategy Analysis"
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Bewertung
Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781405163101. Artikel-Nr. 9612987
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Cases to Accompany "Contemporary Strategy Analysis"
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Bewertung
Buchbeschreibung Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781405163101. Artikel-Nr. 9612988
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