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Inhaltsangabe
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.This work: now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions; features a new two-colour design throughout with high-spec artwork; introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these; combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice; and, is supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students.
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Über die Autorin bzw. den Autor
Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.
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The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:
- thorough coverage of internet-based strategies
- fresh examples of resource-based competitive advantage
- improved online resources
- additional case illustrations in every chapter
- new self study questions.
Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor’s Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.
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Contemporary Strategy Analysis
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Contemporary Strategy Analysis : Concepts, Techniques, Applications
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Contemporary Strategy Analysis
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Contemporary Strategy Analysis: Concepts, Techniques, Applications
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Contemporary Strategy Analysis
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Contemporary Strategy Analysis
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Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Artikel-Nr. CHL9990148
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Paperback. Zustand: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Artikel-Nr. CHL10486913
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Contemporary Strategy Analysis: Concepts, Techniques, Applications
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John Wiley and Sons Ltd, United Kingdom, Oxford, 2007
ISBN 10: 1405163097
ISBN 13: 9781405163095
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Paperback. Zustand: Very Good. The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.This work: now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions; features a new two-colour design throughout with high-spec artwork; introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these; combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice; and, is supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR001760578
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Contemporary Strategy Analysis
Verlag:
Wileyâ"Blackwell 17/05/2007, 2007
ISBN 10: 1405163097
ISBN 13: 9781405163095
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Beispielbild für diese ISBN
Contemporary Strategy Analysis : Concepts, Techniques, Applications
Verlag:
Wiley & Sons, Incorporated, John, 2007
ISBN 10: 1405163097
ISBN 13: 9781405163095
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Softcover
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Zustand: Good. 6th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Artikel-Nr. GRP102157185
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