Contemporary Strategy Analysis - Softcover

Grant, Robert M.

 
9781405163095: Contemporary Strategy Analysis
Softcover
ISBN 10: 1405163097 ISBN 13: 9781405163095
Verlag: Wiley & Sons, 2007

Inhaltsangabe

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: thorough coverage of internet-based strategies fresh examples of resource-based competitive advantage improved online resources additional case illustrations in every chapter new self study questions.Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

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Über die Autorin bzw. den Autor

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journal and Strategy & Leadership. His text, Contemporary Strategy Analysis is a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.

Von der hinteren Coverseite

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:


  • thorough coverage of internet-based strategies
  • fresh examples of resource-based competitive advantage
  • improved online resources
  • additional case illustrations in every chapter
  • new self study questions.

Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor’s Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

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Verlag
Wiley & Sons
Erscheinungsdatum
2007
Sprache
Englisch
ISBN 10 
1405163097
ISBN 13 
9781405163095
Einband
Taschenbuch
Auflage
6
Anzahl der Seiten
482
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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