Managerial Economics - Softcover

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Ivan Png is Kwan Im Thong Hood Cho Temple Professor and Professor of Business Policy and Economics at the National University of Singapore. Previously, he was a faculty member at the John E. Anderson School, UCLA (1985–96) and the Hong Kong University of Science & Technology (1993–6). He served as a nominated MP (10th Parliament of Singapore, 2nd session, 2005-06). His research has been published in the American Economic Review, Journal of Political Economy, Quarterly Journal of Economics, Management Science, and elsewhere.

Dale Lehman is an Associate Professor of Economics and Director of the MBA in Information and Communication Technology at Alaska Pacific University. He is the author, with Dennis Weisman, of The Telecommunications Act of 1996: The “Costs" of Managed Competition (2000).

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This highly readable, non-technical introduction to theessential microeconomic principles is perfect for business managers. The new edition retains its global focus and economic rigor.

• Written for managers rather than economists
• New coverage of oligopoly, time value of money, behavioral economics, experience curve, R&D strategy, and more
• Uses mathematics only where necessary
• Extensive online resources are available at http://www.comp.nus.edu.sg/~ipng/mecon.htm including updates to the book, PowerPoint slides, an Instructor s Manual, and answers to discussion questions
• A wiki site at http://manecon.pbwiki.com/ provides additional examples as well as contributions from readers and instructors