Global Communication: Theories, Stakeholders, and Trends - Hardcover

"College-level collections specializing in both business and global history will find the second edition of Thomas L. McPhail's Global Communicatons: Theories, Stakeholders, and Trends offers important, scholarly insights on the major trends and global network of international communications. Issues affecting media are updated for all new developments since 2002: from the newfound war on terrorism and Iraq war to Arabic media. From world multimedia organization issues to NWICO debates and broadcasting and news corporation challenges, Global Communication is a must for any student of worldwide communications." Midwest Book Review "Thomas McPhail's updated Global Communication is a must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community's future." George Barnett, SUNY-Buffalo "An excellent introduction to the major institutional players in global media. McPhail shows how the far-flung operations of media and advertising conglomerates are increasingly shaping information and entertainment around the world." Michael Curtin, University of Wisconsin "This text can challenge the most adept savvy student. The text effectively fills the gaps and brings companion older texts on international communication up to date." L. Simone Byrd Trinity University, Washington D.C. "A must-read critical assessment of the current state of the international media in the post-9/11 world. It provides an excellent starting point for discussion about the role of international communication in our global community's future." George Barnett, SUNY-Buffalo

The second edition of this major textbook in global communication has been fully revised to bring it up to date with advances in this dynamic field. From media coverage of the Afghanistan and Iraq wars and Arabic media systems, to digital cameras and the birth of the iPod, this book offers students a comprehensive understanding of the complex international communication scene, and of the implications of rapid changes to the worldwide media landscape that continue on a daily basis. It is an accessible textbook which discusses the major trends, stakeholders, global activities and worldwide influences involved in international communications. It utilizes numerous and diverse examples of media stakeholders, including CNN, Time Warner, Disney, the BBC, and the advertising and music industries.It features engaging examples from the war on terrorism, Afghanistan and Iraq wars, post 9/11, and al Jazeera, through to the growing phenomena of Internet blogging. It updates important industry information on CNN, MTV, and the BBC - including the problems with the upcoming renewal of the BBC's global mandate and Royal Charter. It is organized accessibly around two main theories that anchor the international communication debate: electronic colonialism and world system theory. It is accompanied by a fully updated instructor's manual.