Ethical Issues in Behavioral Research: Basic and Applied Perspectives - Softcover

Über die Autorin bzw. den Autor

Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management (Paris, France). His publications include Rumor and Rumor Control: A Manager’s Guide to Understanding and Combatting Rumors (2004) and Marketing Communication: New Approaches, Technologies, and Styles (edited, 2005).

Von der hinteren Coverseite

Ethical considerations have a formidable influence on planning and conducting research. Concerns over the ethical dimensions of behavioral research have risen dramatically, resulting in significant developments in ethical codification and the research review process. The ever-changing nature of the ethical climate in research coincides with the increased sensitivity to ethics in other domains such as those involving global corporations, politics, and marketing. An adherence to basic values of integrity represents a fundamental concern for behavioral researchers as we progress through the 21st century.

This new edition focuses on the research community’s response to current professional and public demands, the issues imposed by new research technologies, and the ethical challenges that arise in the application of research approaches. Additionally, attention is given to some of the ethical issues and conflicts encountered in cross-cultural research, reflecting the increase of fundamental and applied researchers conducting studies in foreign settings.

Aus dem Klappentext

Ethical considerations have a formidable influence on planning and conducting research. Concerns over the ethical dimensions of behavioral research have risen dramatically, resulting in significant developments in ethical codification and the research review process. The ever-changing nature of the ethical climate in research coincides with the increased sensitivity to ethics in other domains such as those involving global corporations, politics, and marketing. An adherence to basic values of integrity represents a fundamental concern for behavioral researchers as we progress through the 21st century.

This new edition focuses on the research community’s response to current professional and public demands, the issues imposed by new research technologies, and the ethical challenges that arise in the application of research approaches. Additionally, attention is given to some of the ethical issues and conflicts encountered in cross-cultural research, reflecting the increase of fundamental and applied researchers conducting studies in foreign settings.