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Inhaltsangabe
Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.
- A coherent introduction to e-business.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available soon.
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Über die Autorin bzw. den Autor
Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.
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What Is E-Business? provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen years&; teaching experience, Feng Li takes the reader through the vast range of topics and issues surrounding e-Business such as:
- New technologies and new business environment as the context for e-Business.
- New strategies and business models developed in response to the internet and related technologies.
- Organizational innovations necessary in order to implement and manage e-Business strategies.
The book will also explore the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services; and emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
Students and teachers alike will welcome this coherent, well-tested text, with its student-friendly case examples, questions and summaries. What Is E-Business? is supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.
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What Is e-Business? : How the Internet Transforms Organizations
Verlag:
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 1405125586
ISBN 13: 9781405125581
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What Is e-Business? : How the Internet Transforms Organizations
Verlag:
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 1405125586
ISBN 13: 9781405125581
Gebraucht
Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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What Is e-Business? : How the Internet Transforms Organizations
Verlag:
Wiley & Sons, Incorporated, John, 2006
ISBN 10: 1405125586
ISBN 13: 9781405125581
Gebraucht
Softcover
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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Zustand: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 8953794-6
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What is e-Business? How the Internet Transforms Organizations
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Wileyâ"Blackwell 01/02/2007, 2007
ISBN 10: 1405125586
ISBN 13: 9781405125581
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Kartoniert / Broschiert. Zustand: New. * A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years experience of teaching the subject. * Allows students to understand and in. Artikel-Nr. 595693217
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Taschenbuch. Zustand: Neu. Neuware - Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. A coherent introduction to e-business. Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. Supported by online lecturer and student resources, available soon. Artikel-Nr. 9781405125581
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Paperback. Zustand: Brand New. 1st edition. 264 pages. 9.75x6.75x0.75 inches. In Stock. Artikel-Nr. __1405125586
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