What Is E-Business?: How the Internet Transforms Organizations

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9781405125581: What Is E-Business?: How the Internet Transforms Organizations

"This book provides a comprehensive roadmap that helps to understand the complicated and multi-faceted phenomenon of E-Business. It bridges real examples of the many ways E-Business is used to augment, substitute, disrupt, and dis-intermediate the normal practices of business with the relevant academic views of the same. The result is a powerful tool for practitioners and academics that allows the reader to drill down on these issues in whatever depth is desired." Thomas H. Brush, Purdue University "This book is refreshingly well-written and thought provoking. Grounded in appropriate theory and literature, it provides a most welcome addition to the e-business literature." Professor Michael D Williams, Swansea University

Vom Verlag:

Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. * A coherent introduction to e-business. * Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. * Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. * Supported by online lecturer and student resources, available soon.

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