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Inhaltsangabe
Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.
- A coherent introduction to e-business.
- Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
- Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
- Supported by online lecturer and student resources, available soon.
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Über die Autorin bzw. den Autor
Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.
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What Is E-Business? provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen years teaching experience, Feng Li takes the reader through the vast range of topics and issues surrounding e-Business such as:
- New technologies and new business environment as the context for e-Business.
- New strategies and business models developed in response to the internet and related technologies.
- Organizational innovations necessary in order to implement and manage e-Business strategies.
The book will also explore the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services; and emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
Students and teachers alike will welcome this coherent, well-tested text, with its student-friendly case examples, questions and summaries. What Is E-Business? is supported by online lecturer and student resources, available at www.blackwellpublishing.com/fengli.
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What is e-Business?: How the Internet Transforms Organizations
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What is e-business?: How the Internet Transforms Organizations
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Zustand: New. * A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years experience of teaching the subject. * Allows students to understand and in. Artikel-Nr. 595693216
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What is E-Business?
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What Is E-Business? : How the Internet Transforms Organizations
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Buch. Zustand: Neu. Neuware - What Is E-Business provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen years' teaching experience, Feng Li takes the reader through the vast range of topics and issues surrounding e-Business such as: Artikel-Nr. 9781405125574
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What is e-business?: How the Internet Transforms Organizations
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Zustand: New. * A coherent introduction to e-business. * Integrates the vast range of relevant topics and issues within a clear theoretical framework. * Written by an author with fifteen years' experience of teaching the subject. * Allows students to understand and interpret the new developments that are taking place. Num Pages: 264 pages, 6 illustrations. BIC Classification: KJE. Category: (P) Professional & Vocational. Dimension: 248 x 179 x 21. Weight in Grams: 630. . 2006. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland. Artikel-Nr. V9781405125574
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What Is E-Business?: How the Internet Transforms Organizations : How the Internet Transforms Organizations
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Gebundene Ausgabe. Zustand: Sehr gut. Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt, Versand Büchersendung - Based on fifteen years' experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. A coherent introduction to e-business. Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services. Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. Supported by online lecturer and student resources, available soon. Artikel-Nr. INF1000404083
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