Cases in Contemporary Strategy Analysis - Softcover

Grant, Robert; Neupert, Kent

 
9781405111805: Cases in Contemporary Strategy Analysis
Softcover
ISBN 10: 1405111801 ISBN 13: 9781405111805
Verlag: Blackwell Publishers, 2003

Inhaltsangabe

Used in conjunction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the dififculties of decision-making. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.

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Über die Autorin bzw. den Autor

Robert M Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leaderhsip. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (4th Edition, Blackwells, 2001). Ken Neupert is at the College of Business and Economics, Boise State University.

Von der hinteren Coverseite

Used in conjunction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the dififculties of decision-making. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world.

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Verlag
Blackwell Publishers
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
1405111801
ISBN 13 
9781405111805
Einband
Taschenbuch
Auflage
3
Anzahl der Seiten
384
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
gpsr@buchpark.de

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Trebbin
Brandenburg
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Deutschland