Advanced Strategic Management: A Multi-Perspective Approach - Softcover

Jenkins, Mark; Ambrosini, Veronique

 
9781403985927: Advanced Strategic Management: A Multi-Perspective Approach

Inhaltsangabe

Advanced Strategic Management builds on prior knowledge of strategic decision making and is intended to complement general strategy texts by providing an 'umbrella view' of the multi-dimensional nature of strategic management. Featuring expert contributions, the discussion of each perspective is enhanced by empirical case examples. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/ambrosini/

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Über die Autorin bzw. den Autor

VERONIQUE AMBROSINI is Lecturer in Strategic Management at Cranfield School of Management, UK. Her research interests include the resource-based theory of the firm, tacit knowledge, organizational routines and competitive advantage. Veronique has had articles published in the Journal of Management Studies, British Journal of Management, European Management Journal and the Journal of General Management. MARK JENKINS is Professor of Business Strategy at Cranfield School of Management, UK. His research interests focus on the areas of competitive strategy, knowledge and innovation. He has contributed to a number of books on strategic management issues and is on the editorial boards of Long Range Planning, Organization Studies and the European Journal of Marketing.

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