The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
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BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA.
PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.
STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA.
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Hardcover. Zustand: Fine. Abnutzung / Risse - leicht; Vergilbt / ausgeblichen. The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy. Artikel-Nr. ab9eb348-868b-4afa-a452-2c5eac2ca039
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