'Overall...this book is highly recommended for readers interested in questions of political discourse or language, particularly given its methodological contribution to a field dominated by issues and texts of abstract theorisation.'- Lee Jarvis, Political Studies ReviewVom Verlag:
Each chapter of this book analyzes the rhetoric of speeches by major American and British politicians to show how metaphor is used to create political myths of monsters, villains and heroic leaders. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words. An innovative study for students and researchers in discourse analysis, political communication, journalism and media studies.
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