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Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library) - Hardcover

Vandermerwe, S.

 
9781403935038: Breaking Through: Implementing Customer Focus in Enterprises (Bloomberg Professional Library)
Hardcover
ISBN 10: 1403935033 ISBN 13: 9781403935038
Verlag: Palgrave Macmillan, 2004

Inhaltsangabe

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

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Über die Autorin bzw. den Autor

SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
1403935033
ISBN 13 
9781403935038
Einband
Gebundene Ausgabe
Anzahl der Seiten
222
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