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Inhaltsangabe
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late twentieth and early twenty first century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
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Biografía del autor
ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.
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- VerlagPalgrave
- Erscheinungsdatum2004
- ISBN 10 1403921490
- ISBN 13 9781403921499
- EinbandTapa blanda
- Anzahl der Seiten216
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Mastering the Globalization of Business: 1 (Master Series (Business))
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR004459047
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Mastering the Globalization of Business (Palgrave Masters Series (Business))
Anbieter: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irland
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Zustand: As New. 2004. 2004th Edition. Paperback. Series: Palgrave Masters Series (Business). Num Pages: 216 pages. BIC Classification: JFFS; KN. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 162 x 12. Weight in Grams: 334. "Includes bibliographical references and index. Commissioning organisation: Roger Cartwright. x, 202 p. 24 cm. Paperback. As new." Keywords: "Business & Economics,Business / Economics / Finance,Business/Economics,Economics,Globalization,Industries - General,Industry & Industrial Studies,International - General". Not a first edition copy. . . . Artikel-Nr. KEX0164587
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Mastering the Globalization of Business (Master Series (Business))
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Artikel-Nr. 8734478
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Mastering the Globalization of Business
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
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Zustand: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Artikel-Nr. 9402452
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Mastering the Globalization of Business
Anbieter: moluna, Greven, Deutschland
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Zustand: New. Provides an overview of the implications of globalization on management and business There are discussion points used throughout the text to stimulate thought Encourages active involvement through questions, weblinks, and case studies to increase an. Artikel-Nr. 447556737
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Mastering the Globalization of Business
ISBN 10: 1403921490
ISBN 13: 9781403921499
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Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. Neuware - The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding. Artikel-Nr. 9781403921499
Anzahl: 2 verfügbar