Mastering Fashion Marketing: 29 (Palgrave Master Series) - Softcover

Buch 8 von 10: Macmillan Master

Jackson, Tim

 
9781403919021: Mastering Fashion Marketing: 29 (Palgrave Master Series)
Softcover
ISBN 10: 140391902X ISBN 13: 9781403919021
Verlag: Palgrave, 2008

Inhaltsangabe

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Über die Autorinnen und Autoren

TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, specialising in luxury brand management, fashion buying and marketing.

David Shaw worked in fashion buying for over 20 years for some of the UK's most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag.

DAVID SHAW is one of the UK's leading fashion marketing & retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology.

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Verlag
Palgrave
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
140391902X
ISBN 13 
9781403919021
Einband
Tapa blanda
Anzahl der Seiten
396
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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