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Reseña del editor
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
Biografía del autor
TINE ADLER Managing Director, Innot gmbh (Crisis Management and Training) WALTER AIGNER Co-founder and Managing Director, HiTec Marketing PAT BAZELEY Director, Research Support P/L EVERT GUMMESSON Professor of Management and Marketing, Stockholm University School of Business, Sweden THOMAS HALLER Lecturer, Department of Retailing and Marketing, Vienna University of Economics and Business Administration PETRA KUCHINKA University Assistant, Department of Marketing, Johannes Kepler University, Linz, Austria ANDREA KURZ Senior Researcher, HiTec Marketing DIETER MEINHARD Senior Researcher, HiTec Marketing ANDREAS MILD Assistant Professor, Department of Production Management, Vienna University of Economics and Business Administration DORIS OHNESORGE Specialist in Cross-Cultural Management CHAD PERRY Formerly Professor of Marketing and Management, Graduate College of Management, Southern Cross University, Australia SALLY RAO Lecturer, School of Commerce, University of Adelaide, Australia THOMAS REUTTERER Assistant Professor, Department of Retailing and Marketing, Vienna University of Economics and Business Administration BERNHART RUSO Research Assistant, Vienna University of Economics and Business Administration ASTRID SPRANZ Researcher, Qualitative Consumer Behaviour ARTHUR SWEENEY Lecturer in Marketing, Charles Sturt University, Australia CHRISTINE VALLASTER Researcher, WHU Otto Beisheim Graduate School of Management, Germany GERHARD WÜHRER Professor and Head of Department of Marketing, Johannes Kepler University, Linz, Austria
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- VerlagAIAA
- Erscheinungsdatum2004
- ISBN 10 1403916608
- ISBN 13 9781403916600
- EinbandTapa dura
- Anzahl der Seiten316
- HerausgeberBuber Renate, Gadner Johannes, Richards Lyn
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Applying Qualitative Methods to Marketing Management Research
Verlag:
Palgrave Macmillan Limited, 2003
ISBN 10: 1403916608
ISBN 13: 9781403916600
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Zustand: Good. 1st Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Artikel-Nr. 39337349-6
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Applying Qualitative Methods to Marketing Management Research
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Gebunden. Zustand: New. TINE ADLER Managing Director, Innot gmbh (Crisis Management and Training)WALTER AIGNER Co-founder and Managing Director, HiTec MarketingPAT BAZELEY Director, Research Support P/LEVERT GUMMESSON Professor of Management and Marketing, Stockholm University Sch. Artikel-Nr. 458478218
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Applying Qualitative Methods to Marketing Management Research
Verlag:
Springer Nature Singapore Dez 2003, 2003
ISBN 10: 1403916608
ISBN 13: 9781403916600
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Buch. Zustand: Neu. Neuware - Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research. Artikel-Nr. 9781403916600
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