Innovation Management: Strategy And Implementation Using The Pentathlon Framework - Softcover

Goffin, Keith; Mitchell, Rick

 
9781403912602: Innovation Management: Strategy And Implementation Using The Pentathlon Framework
Softcover
ISBN 10: 1403912602 ISBN 13: 9781403912602
Verlag: Palgrave Macmillan, 2005

Inhaltsangabe

Designed primarily for students on MBA and executive education courses, this practical text introduces a new "pentathlon" framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in service and manufacturing companies.

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Über die Autorinnen und Autoren

Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research.

Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.


Keith Goffin is Professor of Innovation Management and Director of Graduate Programs at Stuttgart Institute of Management and Technology where he is building up a Center for Applied Management Research. Rick Mitchell is Group Technology Director of Domino Printing Services, Visiting Professor at Cranfield School of Management, and also teaches at Cambridge University.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
1403912602
ISBN 13 
9781403912602
Einband
Taschenbuch
Anzahl der Seiten
409
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Koch-Chemie GmbH
https://www.koch-chemie.com

Einsteinstr. 42
Unna
59423
Deutschland

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Softcover