The Visionary Package: Using Packaging to Build Effective Brands - Hardcover

Meyers, Herbert M.; Gerstman, Richard

 
9781403906779: The Visionary Package: Using Packaging to Build Effective Brands
Hardcover
ISBN 10: 1403906777 ISBN 13: 9781403906779
Verlag: Palgrave Macmillan, 2004

Inhaltsangabe

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

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Über die Autorin bzw. den Autor

HERBERT M. MEYERS is the retired founding partner of Gerstman+Meyers, a leading Brand Identity and Design Consultancy servicing Fortune 500 clients worldwide. He is a leading branding practitioner and past president of Package Design Council International and recipient of numerous design awards. Herbert Meyers was the first ever to receive the organization's PDC Award for Life time Packaging Excellence and Leadership.

RICHARD GERSTMAN is Chairman of Interbrand US, the world's leading brand consultancy and founding partner of Gerstman+Meyers, with Herbert Meyers. He has worked with international corporate clients including some of the world's leading companies and won numerous design awards and holds several design and utility patents. He is a member of the Brand Design Association, and a frequent lecturer on marketing and packaging issues.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
1403906777
ISBN 13 
9781403906779
Einband
Gebundene Ausgabe
Anzahl der Seiten
256
Kontakt zum Hersteller
Dt. Universitätsverlag
buchhandel-buch@springer.com

Abraham-Lincoln-Str. 46
Wiesbaden
65198
Deutschland

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