Negotiation is not just a process; it's an attitude - and one that we all can learn. Internationally recognised expert Patrick Collins presents an original, comprehensive guide to maximising negotiation skills. Readers will learn how to overcome the fear of negotiation, assess situations and apply the appropriate strategy whether in a one-on-one encounter or a larger, more formal negotiating session. The illuminating techniques include: how to manipulate the environment and when to bluff or confront.
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Patrick Collins is President of Power Communication Strategies and has lectured and conducted seminars worldwide on negotiation and other communication topics. He is a Professor of Communications and a Department Chair at John Jay College of the City University of New York. His previous book, Speak with Power and Confidence (9781402761232), was named one of the 30 best business books of 1998 by Executive Summaries when it was originally published by Prentice-Hall.
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