Handbook of Product and Service Development in Communication and Information Technology - Hardcover

Inhaltsangabe

Have you ever considered ...
*How to efficiently organize and manage the multiple, parallel development projects of ICT?
*How to systematically channel your team’s creativity to high quality products and services?
*How your company can best benefit from university research?
*What are the meaning and realization of quality systems in modern ICT organizations and processes?
*How to design user interfaces to maximize product usability and market value?
*How to maximize the benefits of Internet in your product development and marketing?
*What are the roles and important practices of patenting, and licensing in the US and Europe?

This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material.

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