Mojo: How to Get It, How to Keep It, and How to Get It Back When You Need It! - Softcover

Inhaltsangabe

The #1 executive coach and author of the 2007 NYT bestseller What Got You Here Won t Get You There follows up with the book on what you need here and there--personal momentum, also known as mojo. It anchors our self-esteem, influences everyone around us, and shapes our career and even our lives.
In Mojo: How to Get It, How to Keep It, and How to Get It Back When You've Lost It, readers will learn that having corporate or personal mojo means controlling three elements: identity (who do you think you are?), achievement (what have you done lately?), and reputation (who do other people think you are, what do other people think you ve done lately?). Where What Got You Here Won t Get You There focused on the individual, Mojo will give equal attention to organizational momentum (and what leaders must do to foster it).

As the subtitle suggests, the book will be organized into three large sections addressing the vital phases of acquiring, maintaining, or recapturing mojo. John McEnroe was not the first champion to say that the only thing harder than getting to #1 was staying there. Then he fell from grace and realized he was wrong. The hardest task is regaining the top spot once you ve lost it. In Mojo, Marshall will outline the positive actions leaders must take, with their teams or themselves, to initiate winning streaks and keep them coming.

Organizations and people from Apple to Harley-Davidson to Richard Nixon to John Travolta have shown that it can be done. Goldsmith will touch on these public examples of resurrected mojo, but the heart of the book (as in What Got You Here) will be case studies drawn from Goldsmith s work with corporate teams and executives.

Marshall s book will teach readers to gauge work in terms of momentum. And whereas What Got You Here Won't Get You There addressed bag habits exclusive to managers, Mojo shares insights that will benefit not only by top executives and their companies but by anyone of us--bringing us to and keeping us at the top of our game.

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