An Age of New Possibilities: How Humane Values and an Entrepreneurial Spirit Will Lead Us into the Future - Hardcover

Mohn, Reinhard

 
9781400053445: An Age of New Possibilities: How Humane Values and an Entrepreneurial Spirit Will Lead Us into the Future
Hardcover
ISBN 10: 1400053447 ISBN 13: 9781400053445
Verlag: Currency, 2004

Inhaltsangabe

We live in an exciting and rapidly changing time—every day it seems new inventions and innovations that change our way of life arrive on the scene. But while our day-to-day lives have become easier, the larger picture is now more complicated. Businesses are also faced with this quandary. Change is occurring in the economic sphere as quickly and often as it is in our individual lives, and the new global economy is presenting even more challenges to companies that must operate in an often unfamiliar worldwide arena. As a result, the modern business world is in dire need of a complete overhaul if companies are to adapt to an environment that is far different from the one in which they initially achieved success.

Enter Reinhard Mohn, the innovative entrepreneur who built Bertelsmann into a global powerhouse. Drawing on his more than fifty years of experience in the private sector, Mohn explains how entrepreneurial leaders have a unique ability to lead businesses into the future by adapting to new socioeconomic realities. He shows how private businesses have become increasingly connected to both politics and the public sector, making the need for constant change necessary to the survival and success of all companies. Furthermore, Mohn demonstrates why, in order to thrive in the future, businesses—as well as governmental and social organizations—must abandon the obsolete practices they have long relied on, creating instead new ways of doing business to adapt to our ever more mutable world.

With a career’s worth of knowledge gained by guiding Bertelsmann to become one of the foremost media companies in the world, Mohn offers invaluable insights in An Age of New Possibilities, making this an essential read for anyone with a taste for the incredible challenge of doing business in the twenty-first century.

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Über die Autorin bzw. den Autor

REINHARD MOHN has served as chairman of the executive board and the supervisory board of Bertelsmann, one of the largest media companies in the world. Mohn also founded the Bertelsmann Foundation, which is one of the biggest and most renowned think tanks in Europe. Currently, he is Chairman Emeritus of the Bertelsmann Supervisory Board.

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We live in an exciting and rapidly changing time--every day it seems new inventions and innovations that change our way of life arrive on the scene. But while our day-to-day lives have become easier, the larger picture is now more complicated. Businesses are also faced with this quandary. Change is occurring in the economic sphere as quickly and often as it is in our individual lives, and the new global economy is presenting even more challenges to companies that must operate in an often unfamiliar worldwide arena. As a result, the modern business world is in dire need of a complete overhaul if companies are to adapt to an environment that is far different from the one in which they initially achieved success.
Enter Reinhard Mohn, the innovative entrepreneur who built Bertelsmann into a global powerhouse. Drawing on his more than fifty years of experience in the private sector, Mohn explains how entrepreneurial leaders have a unique ability to lead businesses into the future by adapting to new socioeconomic realities. He shows how private businesses have become increasingly connected to both politics and the public sector, making the need for constant change necessary to the survival and success of all companies. Furthermore, Mohn demonstrates why, in order to thrive in the future, businesses--as well as governmental and social organizations--must abandon the obsolete practices they have long relied on, creating instead new ways of doing business to adapt to our ever more mutable world.
With a career's worth of knowledge gained by guiding Bertelsmann to become one of the foremost media companies in the world, Mohn offers invaluable insights in "An Age of New Possibilities, making this an essential read for anyone with a taste for the incredible challenge of doing business in the twenty-first century.

Aus dem Klappentext

We live in an exciting and rapidly changing timeevery day it seems new inventions and innovations that change our way of life arrive on the scene. But while our day-to-day lives have become easier, the larger picture is now more complicated. Businesses are also faced with this quandary. Change is occurring in the economic sphere as quickly and often as it is in our individual lives, and the new global economy is presenting even more challenges to companies that must operate in an often unfamiliar worldwide arena. As a result, the modern business world is in dire need of a complete overhaul if companies are to adapt to an environment that is far different from the one in which they initially achieved success.

Enter Reinhard Mohn, the innovative entrepreneur who built Bertelsmann into a global powerhouse. Drawing on his more than fifty years of experience in the private sector, Mohn explains how entrepreneurial leaders have a unique ability to lead businesses into the future by adapting to new socioeconomic realities. He shows how private businesses have become increasingly connected to both politics and the public sector, making the need for constant change necessary to the survival and success of all companies. Furthermore, Mohn demonstrates why, in order to thrive in the future, businessesas well as governmental and social organizationsmust abandon the obsolete practices they have long relied on, creating instead new ways of doing business to adapt to our ever more mutable world.

With a careers worth of knowledge gained by guiding Bertelsmann to become one of the foremost media companies in the world, Mohn offers invaluable insights in An Age of New Possibilities, making this an essential read for anyone with a taste for the incredible challenge of doing business in the twenty-first century.

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1

INTRODUCTION

In the course of my professional career as an entrepreneur I have come to know a great variety of social and economic systems. Both the successes and the failures that I have encountered in the process have made me aware that, given the dramatically different conditions that now affect people's lives, it is high time to develop new goals and new approaches. Any future order of things, however, can endure only if it is in accord with humane principles and, above all, with the very different way in which people now perceive themselves.

If we are to develop new aims and objectives for the future, there is relatively little to be gained by looking back at the past. In our present circumstances it is more a question of using our creativity, our powers of judgment, our ability to give shape to things, in order to discover a new and appropriate path. It seems to me that the entrepreneur has the best qualifications for this task. For in order to succeed, entrepreneurs have always been compelled to adapt to people's wishes and to respond rapidly to change. The competitive world of the market economy tolerates neither dogmatic systems nor forms of behavior that run counter to the essential nature of mankind. To give one example of the very different circumstances in which we now live: In earlier days, it was obligatory within the context of the state to preserve traditions and stick rigidly to rules and regulations. Since progress in the sense of steady change did not yet figure among society's aims, the sole criterion for judging the work of public servants was its "orderliness." In our present age of global competition between different systems, however, this "orderliness"--in other words, this dogged adherence to outdated habits--would be a dangerous error.

THE MARKET

Since time immemorial, the production of goods and services has been organized on the basis of the division of labor. The interchange of supply and demand used to take place in the "marketplace," or at any rate via the "market," this exchange process being made considerably easier through the introduction of money.

Supply increased in scale and range as a result of the development of science and technology, while the market expanded due to burgeoning competition and the growth of advertising. Then improvements in communications and transportation allowed the once purely regional market to broaden into the global market of today.

Politicians, however, were relatively slow to grasp the importance of the market for people's standard of living and their general sense of contentment, and for this reason it was long believed that national sovereignty could also be extended to include the economy. Today, however, all the most important national markets have open borders. They have opened themselves up to a free and global exchange of goods.

OUR CULTURE IN A STATE OF FLUX

The good old days in which almost everything followed a well-established pattern have long gone. Today, differences of opinion regarding aims and methods lead to serious arguments and bitter disputes on a global rather than a merely regional scale. The body of shared values that a society must have in order to remain a coherent community is in tatters. International cooperation is bedevilled by egotism, dogma, and the thirst for power, factors which have not infrequently resulted in chaos marked by conflict, severe hardship, and misery, and have even led to the collapse of the relevant country's political structures. Those in positions of responsibility must therefore come to realize that the premises and rules enabling people to live together in a truly humane way and to enjoy a stable social order have fundamentally changed!

Already in the twentieth century change was taking place with unprecedented speed. But it will become even faster due to the increase in knowledge and its ready availability! Whereas people in earlier ages developed their culture on the basis of traditions that all had experienced, we in our current process of change have not managed to bring the various international social orders into harmony with one another. In earlier periods of civilization, social systems were directly determined by the ruling elite with their own particular experiences and their determination as the key influences, and they sought to achieve their ends by instituting hierarchical structures. Even value systems, so indispensable to the life of any community, were laid down by those in power entirely at their own discretion! So long as such systems were able to prevail, those in power had no incentive to change. On the contrary, since change of any kind always appeared to harbor risks as well as possible benefits, what mattered was to strive to maintain the status quo--especially by fostering tradition. To those in power this manner of organizing society seemed most likely to guarantee a lasting and secure state of affairs. As to what might be in the best interests of their subjects: they never gave it a thought.

In China, for instance, this kind of rule continued for very long periods of time. However, it presupposed that any external or internal impetus for change could be resisted--something that was largely achievable in China thanks to its geographical situation. For the nation's subjects at that time, issues such as "dissatisfaction with their standard of living" or "the demand for progress" simply didn't exist.

In Europe, on the other hand, the dominant groups in culture and politics did not always manage to achieve a comparable degree of durability. Indeed it was a particular feature of European countries that they found themselves caught up in an ever accelerating process of political, economic, and social change, and had to try to survive in the face of constant threats and great instability. Repeated attempts to ensure continuity by establishing dynasties and imposing sociopolitical dogmas of one kind or another increasingly failed because of the inadequate leadership skills produced by such systems.

AN AGE OF NEW POSSIBILITIES

Today, technical progress and the general increase in knowledge allow people to aspire to a better standard of living and to demand more freedom to shape their own lives in the way they wish. The question of how to realize these goals, however, is the subject of constant and heated discussion on all sides--though these controversies are frequently characterized by self-interested political maneuvering on the part of the various social groups, who thus display a lack of objectivity and fairness. But let us console ourselves with the fact that it always takes time to fashion a new culture--and this applies equally to the current state of development of our own democracy and to the process of modernizing Germany's economic system!

In the meantime, the bad experiences of the past few decades--and also their successes--have taught us that quality of leadership is the key determinant of success in all areas of life. It is no doubt regrettable that this knowledge has not yet made sufficient impact on the way our current systems are evolving, but we should nonetheless take care not to be premature in seeking to enshrine new social and political systems in law, for we in Europe are currently in a very good position to see just how problematic dogmatism and inflexibility really are.

What we do need now, on the other hand, is full acceptance of the European Union, and the ability to develop effective management methodologies that make it possible to delegate responsibility downward, and to spark new impulses from these lower echelons. In trying to bring this about, we need to bear in mind that the top echelons in the various organizations making up our society lack the requisite competence, and are therefore hopelessly...

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Verlag
Currency
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
1400053447
ISBN 13 
9781400053445
Einband
Gebundene Ausgabe
Anzahl der Seiten
224
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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