The co-author of the best-selling Dow 36,000 presents his prescription for long-term financial success in the world of stock investment, introducing specific strategies and suggestions for utilizing proven market sectors to help investors stop reacting to meaningless market fluctuations. Reprint. 30,000 first printing.
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James K. Glassman is a fellow at the American Enterprise Institute and writes a weekly investing column for the Washington Post. He was the coauthor (with Kevin Hassett) of Dow 36,000, the bestselling book on stock valuation. He is host of the popular website www.TechCentralStation.com and has been the financial columnist for Reader's Digest and the International Herald Tribune. He lives in Falls Village, Connecticut, and New York City.
From the Hardcover edition.
What should your investment strategy be now that the steady, upward trend of the U.S. stock market seems like history? The years ahead promise to be volatile, full of ups and downs, so is this the time for investors to hunker down and scale back?
Not at all, is Jim Glassman s advice. Sure, there were some people who bailed out of the market early and came out ahead, but that was luck the kind of luck that wins the lottery once in a blue moon: it s not a strategy. And if there is one clear lesson to be learned from all of the recent market drama, it s that you need a point
of view and a coherent investment strategy. And that s just what Glassman provides in The Secret Code of the Superior Investor.
If you believe that the long-term outlook for the American economy is positive (as Glassman and most experts do), then the best strategy is the tried-and-true approach that has worked well for more than a hundred years: acquiring a diversified portfolio of stocks in great companies and then holding on to them forever.
Jim Glassman s investing principles provide the ballast to help you keep your investing balance no matter how the markets bubble or bobble. His rigorous, practical, straightforward way of thinking and taking action enables you to build a portfolio that performs well no matter what the economic climate. Here is invaluable advice on what stocks and mutual funds to buy and when to sell them. (Hint: Almost never.)
Introduction
Today, investors are desperate for certainty in an uncertain financial world. They are looking for rigorous, practical, straightforward, tried-and-true advice that applies in both bear and bull markets. That is what this book provides-a set of principles that will give you ballast, helping you keep your investing equilibrium no matter which ways the winds blow. I call the principles a "Secret Code." It's a code in two senses of the word: both as a group of rules to guide you and as a set of tools to decipher a mystery. The truth is, the advice most investors get is garbled, raw, confusing. This book helps you crack the secret code of investing.
It offers specific recommendations on what to buy (for example, pharmaceutical and for-profit education stocks) and what not to (semiconductor stocks, corporate bonds). It tells you how to build the best portfolio for retirement, how to accumulate what you need for your kids' tuition or your trip to Paris, how to find a broker, how to avoid being skewered by taxes, inflation and the stock market's wild volatility.
But, more important, this is a book built on a coherent philosophy of investing-a set of precepts that I have been developing over more than 20 years-by studying and analyzing financial history, by writing about investing as a columnist for such publications as the Washington Post, Reader's Digest and the International Herald Tribune, and by practicing what I preach. It's a code that works. During the debacle of 2000, the portfolio of stocks that my co-author, economist Kevin Hassett, and I recommended in our 1999 book, Dow 36,000, rose smartly. Our top pick, Tootsie Roll Industries--yes, chocolate lollipops in an age of microchips--shot up more than 50 percent. In Dow 36,000, we developed a sophisticated financial theory that led to an enthusiastic view of the stock market for the decade ahead, but we warned investors vigorously that they must follow a specific discipline. In this book I have developed that discipline fully and spell it out in clear detail in a Secret Code of 47 laws.
From the Hardcover edition.
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