The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands - Hardcover

Segal, Edward

 
9781399822381: The Crisis Casebook: Lessons in Crisis Management from the World’s Leading Brands
Hardcover
ISBN 10: 1399822381 ISBN 13: 9781399822381
Verlag: John Murray Business, 2025

Inhaltsangabe

A collection of crisis management case studies exploring how the world's biggest brands, from Elon Musk and Amazon to Taylor Swift and The British Royal Family, have responded in a crisis.

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Über die Autorin bzw. den Autor

Edward Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Segal is the former marketing strategies columnist for The Wall Street Journal's StartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations.

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Verlag
John Murray Business
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1399822381
ISBN 13 
9781399822381
Einband
Gebundene Ausgabe
Anzahl der Seiten
320
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Hachette Ireland, Hachette UK
info@hbgi.ie

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