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How to Get to Great Ideas: A system for smart, extraordinary thinking - Softcover

Birss, Dave

 
9781399818452: How to Get to Great Ideas: A system for smart, extraordinary thinking
Softcover
ISBN 10: 1399818457 ISBN 13: 9781399818452
Verlag: John Murray Business, 2024

Inhaltsangabe

A tangible approach to building the intangible skill of creativity, offering a simple new theory about how to have original and valuable ideas.

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Über die Autorin bzw. den Autor

Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he led the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne, and McCann Worldgroup, winning many awards along the way.

This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organizations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses.

He's the founder and editor of the online magazine OpenForIdeas.org, where he's collecting the best thinking on every stage of the creative process for business. He's also the brains behind RIGHT THINKING, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.

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Verlag
John Murray Business
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1399818457
ISBN 13 
9781399818452
Einband
Taschenbuch
Anzahl der Seiten
240
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Hachette Ireland
info@hbgi.ie

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