Digital Communications at Work: Designing Channels for Employee Engagement and Experience - Hardcover

Inhaltsangabe

Internal digital communication has evolved significantly over the last decade, encompassing a range of tools that enable employees to connect, collaborate, and access information. With remote and hybrid working now the norm, digital communication tools have never been more important.

Digital Communications at Work is designed to help internal communications professionals navigate the planning, politics, finance and IT challenges they face in order to implement an effective channel mix. This book, written by two leading digital communicators, will equip communicators with the knowledge they need to choose channels, build a successful business case, hire teams and plan and deliver content that meets their organization's needs whilst delivering lasting impact.

For many employees, the primary way they engage with colleagues, access corporate resources and stay connected to their organization is now via digital channels. Businesses are increasingly required to create a seamless digital employee experience to ensure their employees can stay engaged, retain talent and harness productivity.

Packed with practical advice and proven techniques, this honest and accessible book provides a step-by-step approach to planning and delivering effective digital communication, across any size and style of business. With real-world examples from businesses including universities, professional institutes, global banks and national and international charities, this is the ultimate guide to creating a truly engaging digital employee experience.

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