The Complete Copywriter: The Definitive Guide to Marketing with Words - Softcover

Barker, Alan

 
9781398613539: The Complete Copywriter: The Definitive Guide to Marketing with Words
Softcover
ISBN 10: 1398613533 ISBN 13: 9781398613539
Verlag: Kogan Page, 2025

Inhaltsangabe

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch. From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational? The Complete Copywriter gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.

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Über die Autorin bzw. den Autor

Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. A prolific writer, he is the author of Improve your Communication Skills, How to be Better at Managing People, 30 Minutes to Brainstorm Great Ideas, 30 Minutes Before a Meeting and How to Manage Meetings (all published by Kogan Page).

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Verlag
Kogan Page
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
1398613533
ISBN 13 
9781398613539
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
336
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

Weitere beliebte Ausgaben desselben Titels

9781398613553: The Complete Copywriter: The Definitive Guide to Marketing with Words

Vorgestellte Ausgabe

ISBN 10:  139861355X ISBN 13:  9781398613553
Verlag: Kogan Page, 2025
Hardcover