B2B Customer Experience: A Practical Guide to Delivering Exceptional CX - Softcover

Hague, Paul; Hague, Nicholas

 
9781398608511: B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
Softcover
ISBN 10: 1398608513 ISBN 13: 9781398608511
Verlag: Kogan Page, 2023

Inhaltsangabe

Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experienceshows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

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Über die Autorinnen und Autoren

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.

Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He is also a host on the B2B Insights Podcast in which he interviews experts on customer experience and branding.

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Verlag
Kogan Page
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1398608513
ISBN 13 
9781398608511
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
272
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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9781398608535: B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

Vorgestellte Ausgabe

ISBN 10:  139860853X ISBN 13:  9781398608535
Verlag: Kogan Page, 2023
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