Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration. It explains everything from what this approach means for business professionals, what the benefits of it are and how to do it effectively. It covers how to proactively develop an employee experience which attracts, engages and retains the talent the business needs and supports them to operate at their full potential. There is also practical guidance on the importance of user research, sprint planning, vision development and how to encourage a continuous feedback loop in your team. This book includes the importance of testing and iteration and how to define metrics for success, as well as showing you how to handle organizational change, company culture clashes and how to build and improve overall business performance and employee experience at scale. Full of tools, case studies, exercises and advice from those who are already seeing the benefits of a product-management approach, this is essential reading for all business leaders needing to develop an agile, innovative and evidence-based approach to their people operations.
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Jessica Zwaan is the Chief Operating Officer at Talentful, a talent recruitment company. Prior to this she was the Chief Operating Officer at Whereby, Group Head of Talent at McCann Worldgroup and VP People and Talent at Wonderbly. She is based in New York, New York.
Lars Schmidt is the Founder of Amplify, an HR executive search and consulting firm that helps companies build progressive people teams and capabilities. He's spent over 20 years in the industry working in and alongside a range of leading global companies. He is a writer for Fast Company, co-author of Employer Branding for Dummies and Host of the Redefining HR podcast. He's the co-founder of HR Open Source, a global initiative to accelerate innovation and education in HR, was named a Top 100 Influencer by HR Examiner and included in The Huffington Post's Top 100 Most Social HR Experts on Twitter, and named a top 50 recruiting influencer by LinkedIn. He is based in Herndon, Virginia.
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