Market Research in Practice: An Introduction to Gaining Greater Market Insight - Softcover

Hague, Paul

 
9781398602823: Market Research in Practice: An Introduction to Gaining Greater Market Insight
Softcover
ISBN 10: 1398602825 ISBN 13: 9781398602823
Verlag: Kogan Page, 2021

Inhaltsangabe

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.

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Über die Autorin bzw. den Autor

Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.

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Verlag
Kogan Page
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1398602825
ISBN 13 
9781398602823
Einband
Taschenbuch
Auflage
4
Anzahl der Seiten
392
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

Lengericher Landstr. 19
Osnabrück
Niedersachsen
49078
Deutschland

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9781398602847: Market Research in Practice: An Introduction to Gaining Greater Market Insight

Vorgestellte Ausgabe

ISBN 10:  1398602841 ISBN 13:  9781398602847
Verlag: Kogan Page, 2021
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