Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence - Softcover

Marr, Bernard

 
9781398602588: Data Strategy: How to Profit from a World of Big Data, Analytics and Artificial Intelligence
Softcover
ISBN 10: 1398602582 ISBN 13: 9781398602588
Verlag: Kogan Page, 2021

Inhaltsangabe

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)

Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr.

Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy.

Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

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Über die Autorin bzw. den Autor

Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.

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Verlag
Kogan Page
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
1398602582
ISBN 13 
9781398602588
Einband
Tapa blanda
Auflage
2
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
EUComply OÜ, GPSR Europäische Union
hello@eucompliancepartner.com

Pärnu mnt 139b-14
Tallinn
11317
Estland

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