Agent-Powered Growth: Deploy AI Agents That Build Your Marketing Pipeline 24/7 - Hardcover

Über die Autorin bzw. den Autor

STU SJOUWERMAN is the founder and executive chairman of KnowBe4, Inc., the world’s largest security awareness training platform serving over 70,000 organizations globally. A serial entrepreneur with more than 30 years in the IT industry, he was a co-founder of Sunbelt Software and was named the 2023 Excellence in Customer Service Award Executive of the Year. He currently leads Cyberheist News, delivering cybersecurity insights to IT professionals worldwide. He is also the founder of ReadingMinds.ai, an AI-native research platform that conducts emotionally intelligent voice interviews at scale―turning hours of calls and weeks of waiting into overnight insights. That work reflects his broader thesis: when agents can sense context, reason with memory, and act across channels, marketers stop firefighting and start compounding.

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Praise for Agent-Powered Growth

“This book slices through the AI hype and delivers the blueprint every brand needs. It shows how to move from piling on tools to building real, autonomous marketing, and leverage. A must-read for anyone serious about staying relevant in the age of agentic AI.”
―DAVID BRIER, Branding Authority and Bestselling Author of Brand Intervention and Rich Brand Poor Brand

“AI is shaping our daily lives, influencing how we search, shop, and connect. The real challenge for leaders is how to turn this power into growth while keeping trust at the core. Agent-Powered Growth is a timely roadmap, showing how AI agents can tirelessly build and scale marketing. A must-read for leaders shaping the future of business.”
―FEDERICO MENNA, CEO, EIT Digital

“In today’s world, experimenting with AI is not enough. CMOs must completely reimagine how they operate and generate pipeline with AI agents as part of their team. Sjouwerman inspires CMOs to think bigger, faster, and smarter. This is the playbook every leader needs to win in the agentic era.”
―KRAIG SWENSRUD, Founder and CEO, Qualified

“Agent-Powered Growth is a must-read for business leaders ready to turn AI into real results. At NeuraFlash, now part of Accenture and the #1 Salesforce Agentforce and GenAI partner, we’re proud to partner with Stu Sjouwerman to make these strategies actionable―combining Agentforce with our own thought leadership to build autonomous agents that drive engagement, efficiency, and revenue. This book is your roadmap to leveraging AI for measurable growth.”
―T. BRETT CHISHOLM, CEO and Co-Founder of NeuraFlash, Part of Accenture

“Stu bridges the gap between AI potential and marketing reality. Agent-Powered Growth delivers practical insights that every CMO and marketing team needs, using real-world case studies to demonstrate how AI agents can drive measurable growth.”
―CINDY ZHOU, CMO of KnowBe4, Tech Advisor, and Board Member

Aus dem Klappentext

Marketing professionals everywhere have been watching artificial intelli­gence transform their industry at breakneck speed. Many are worried that autonomous AI agents might eliminate traditional marketing roles entirely as they revolutionize content creation, campaign optimization, and lead nurturing. A single, existential question then arises: How do you secure your career and remain competitive when traditional marketing tactics become obsolete, almost overnight?

In Agent-Powered Growth: Deploy AI Agents That Build Your Marketing Pipeline 24/7, Stu Sjouwerman, founder and executive chairman of KnowBe4―the world’s largest security awareness platform―transforms this anxiety into strategic advantage. He draws on three decades’ experience building billion-dollar technology companies and navigating industry disruptions, showing you how to evolve from replaceable tacticians into indis­pensable strategists and orchestrators of AI-powered marketing ecosystems. This comprehensive guide addresses the threat facing marketing professionals with a practical roadmap for implementing autonomous AI agents while remaining a valued part of your company.

The book moves beyond superficial AI overviews to deliver actionable deployment strategies for platforms like Salesforce Agentforce, AutoGPT, and CrewAI. With detailed case studies spanning B2B SaaS, retail, and healthcare, you’ll discover how to leverage autonomous agents for content creation, campaign management, lead generation, and market research. You’ll find effective ways to implement essential governance frameworks that ensure responsible AI deployment. You’ll also discover platform mastery strategies, industry-specific applications with measurable ROI outcomes, career transformation roadmaps, risk management protocols, and revenue funnel optimization techniques that seamlessly bridge marketing and sales operations.

Perfect for frontline marketing professionals, CMOs, and managers facing AI-driven industry disruption, Agent-Powered Growth helps future-proof your career in the age of autonomous agents. It’s also a must-read for business leaders and entrepreneurs ready to use agentic marketing tools to transform their revenue operations.