Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Toolkit - Softcover

Über die Autorin bzw. den Autor

CHRISTIAN WALSH is a senior lecturer and co-founder of several businesses. He teaches and researches in innovation and helps executive MBA teams make lasting change.

VAUGHAN BRODERICK is an innovation practitioner, educator and facilitator who helps startups and organisations navigate complex change. More at vaughanbroderick.com

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Innovation in Action provides a grounded, human-centred process for making progress, learning fast and actually implementing change.
―DAVID J BLAND, co-author of Testing Business Ideas

The DUCTRI framework reflects what actually works in practice: disciplined execution, shared commitment, and clarity over cleverness.
―DR NADYA ZHEXEMBAYEVA, author of The Chief Reinvention Officer Handbook

CREATE INNOVATION THAT STICKS, NOT STALLS

Innovation workshops generate plenty of ideas, but often little changes. The problem isn’t creativity. It’s that most approaches stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.

Innovation in Action introduces the DUCTRI Toolkit―a proven six-phase process that helps you discover the real problem, create effective solutions, and resource and implement them successfully. Designed by leading innovation experts Christian Walsh and Vaughan Broderick, and born from 300+ industry projects, this guide gives you everything you need to develop and deliver innovation that works.

Inside, you’ll find:

• over 30 field-tested tools, with step-by-step support on what, why, when and how to use each one
• practical frameworks for building the curiosity, creativity and clarity mindsets that drive lasting change
• real-world case studies from healthcare, technology, social enterprise and more, showing innovation in action.

Whether you’re a manager driving innovation, a consultant needing proven tools, or a leader navigating organisational change, Innovation in Action provides a complete path from problem discovery to implementing solutions that work in the real world. The tools are practical, the guidance is specific and the approach actually delivers.