Behind the AI Mask: Protecting Your Business from Deepfakes - Hardcover

Über die Autorin bzw. den Autor

CARL BOGAN pioneered viral deepfake technology as creator of Myster Giraffe, generating hundreds of millions of views across social media. With over 20 years in visual effects for Disney, Paramount, Apple, Google, and Sony, he brings a unique perspective to deepfake defense―understanding how these illusions are crafted from the artist’s side, not the IT department. He has taught workshops internationally, including at Cisco, helping organizations see deepfake threats through the eyes of the creators who build them.

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A hands-on guide to mitigating the risks posed by deepfake technologies

In Behind the AI Mask: Protecting Your Business from Deepfakes, experienced technologist and founder of the viral platform, Myster Giraffe, Carl Bogan, walks you through the risks and benefits presented by deepfake technologies. He explains how to stay ahead of the curve on this rapidly evolving tech, showing you how to manage and mitigate the harms caused by maliciously deployed deepfakes.

The book demonstrates how deepfake technology has changed recently, the current state of the phenomenon, and the practical steps you can take now to detect deepfakes in real time and catch scammers in the act. You’ll discover early detection strategies that can prevent attacks before they start, as well as simple techniques that permit you to embrace AI technology without experiencing the pitfalls associated with it.

Behind the AI Mask is a must-read for managers, executives, and other business leaders who are ready to set up effective defenses against the reputational and financial harms caused by deepfakes. It’s packed with tangible, practical strategies you can implement immediately in any industry.

Aus dem Klappentext

AI-enabled fraud is racing toward $40 billion in annual losses. Deepfake incidents have surged 3,000%. One video call already cost a company $25 million. This book shows you how to stop it.

In Behind the AI Mask: Protecting Your Business from Deepfakes Carl Bogan, creator of Myster Giraffe, whose viral deepfakes generated hundreds of millions of views―reveals both sides of this revolutionary technology. Having stood at ground zero of the deepfake explosion, Bogan witnessed first-hand how the same tools that create viral entertainment can destroy businesses overnight.

You’ll discover:

• A complete 90-Day Implementation Guide to protect your organization from AI-driven deception
• The Inject, Measure, Verify method―Bogan’s breakthrough solution for stopping real-time deepfakes, which he’s releasing openly to accelerate industry-wide adoption
• Why “slowing down” is your most powerful defense against AI deception―and how to build a culture of healthy skepticism that could save millions
• Real cases where companies lost millions―and the simple verification steps that could have prevented it
• The psychological tricks deep-fakes use to bypass our natural skepticism

Bogan provides a practical playbook that any organization can implement immediately, transforming your team from potential victims into your first line of defense.

The book includes detailed frameworks for building verification protocols, implementing technical safeguards, and creating institutional memory that survives personnel changes. You’ll learn how to stress-test your defenses with controlled simulations and maintain adaptive security that evolves with emerging threats.

Whether you’re a Fortune 500 executive or small business owner, Behind the AI Mask gives you the tools to protect your assets, reputation, and people from the deepfake revolution that’s already here.