The Archetype Effect: Unlocking The Six Types of Motivation at Work - Hardcover

Über die Autorin bzw. den Autor

JAMES ROOT is a Senior Partner of Bain & Company, based in Hong Kong. He is Chair of Bain Futures, a global think-tank advancing disruptive ideas that will shape the future of business. He has over 30 years of experience across Europe, North America, and Asia Pacific.

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3.5 billion people went to work today. 2 billion were struggling, stressed out, or disengaged when they got there.

The world of work is complicated. Gig work, remote work, accelerating automation, re-skilling, a multigeneration workforce, self-managing teams, cross-functional programs, reorganizations…the complexities pile up.

At the same time, the way most firms manage people through the journey at work still looks a lot like it used to 40 years ago. As customers, we’re now used to customized offers and personalized solutions. As workers, we are often managed much the same as everyone else, although the average worker no longer exists.

The Archetype Effect: Unlocking the Six Types of Motivation at Work builds on global research by Bain & Company, offering a new way to understand the workforce. Appreciating the rich diversity of what individuals want from work creates the chance to design many more good jobs―good for the individual and good for their organization.

The Archetype Effect is for everyone who wants to explore their own archetype and how it affects their daily work experience, as well as for leaders who want their teams to be productive and their colleagues to be part of the more than 1 billion workers who are thriving and engaged.

Aus dem Klappentext

Why do you go to work? What do you want when you get there? In The Archetype Effect: Unlocking the Six Types of Motivation at Work, James Root uses new global research with almost fifty thousand people to decode the motivations of workers in all types of job.

For some, work is about relationships. For some, it’s more about learning and growing. For others, work offers the chance for achievement and recognition. The Archetype Effect offers a contemporary way to understand what motivates you at work every day, and why you feel how you feel about your job. The six worker archetypes create practical language for talking about your current role, career path, and future options.

Individual motivations are vital inputs to the design of good jobs, especially in this AI-inflected world of work. This book offers new insights on designing good jobs for the diverse mix of archetypes that most firms have. It describes how leaders can introduce more flexibility into job and career design, and how they can successfully manage teams composed of individuals with widely different motivations.