Sustainability Marketing: A Global Perspective - Softcover

Über die Autorin bzw. den Autor

FRANK-MARTIN BELZ is a Professor at the Technische Universität München (TUM School of Management), specializing in sustainability marketing and corporate social responsibility. With extensive research in sustainable business practices, he has authored numerous academic publications and co-authored multiple editions of Sustainability Marketing: A Global Perspective. His work focuses on integrating sustainability into marketing strategies, consumer behavior, and innovation.

KEN PEATTIE is a Professor at Cardiff Business School and former Director of the ESRC Research Centre for Business Relationships, Accountability, Sustainability, and Society (BRASS). A leading expert in sustainability marketing, he has published extensively on corporate responsibility, green marketing, and sustainable business models. His research bridges academia and industry, shaping the development of ethical and environmentally responsible marketing strategies.

NAZ ONEL is a Professor of Business Administration at Stockton University, School of Business, USA. She serves as President of the Northeast Business & Economics Association (NBEA) and Editor-in-Chief of SAM Advanced Management Journal (SAMAMJ). Committed to scholarship, innovation, and transformative research, she actively publishes and contributes to her field. Her work focuses on driving meaningful change at the intersection of business, marketing, sustainability, and consumer behavior.

Von der hinteren Coverseite

NEW TO THIS EDITION

• Expanded focus on the UN Sustainable Development Goals (SDGs), addressing how marketers are aligning strategies with global policy frameworks
• New content on greenwashing, consumer trust, and ethical marketing dilemmas, Including societal and humanistic marketing perspectives in a polarized media and political environment
• Cutting-edge analysis of digitalization and AI, exploring opportunities such as personalization and engagement, as well as risks of data asymmetries, algorithm-driven polarization, and deepfakes
• Deeper integration of circular economy thinking, examining how product-service systems, sharing models, and value co-creation are reshaping marketing roles and metrics
• Timely global case studies and updated data ranging from large multinationals to agile start-ups across a variety of sectors, geographies, and consumer segments, including new and emerging companies and enterprises that exemplify innovative sustainability marketing practices
• Insights into brand activism and its risks that help readers understand the fine line between purpose-driven engagement and public backlash
• Coverage of the implications of sustainable supply chains for marketing and the role of traceability and transparency in generating credibility
• Incorporated and replaced the latest research to strengthen both the theoretical foundation and practical application of sustainability marketing, including new research on clean technologies highlighting marketing’s role in accelerating adoption and communicating impact

WILEY ADVANTAGE

• Provides a structured, step-by-step approach grounded in the original sustainability marketing framework, refined and expanded for today’s complex challenges
• Equips students and professionals with actionable frameworks for implementing sustainability in real marketing contexts
• Offers a truly global perspective with stories and challenges drawn from every continent that cover diverse industries
• Reflects the latest academic findings and real-world practices, while remaining concise and accessible for a 12-week course
• Employs a balanced, critical lens to unpack the tensions, trade-offs, and controversies involved in sustainable marketing
• Includes learning objectives, discussion questions, and “Sustainability Challenges” in each chapter