Professional Communications, with eBook Access Code - Softcover

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ANDREW LOOS, early in his career in advertising, recognized a widespread struggle among companies to humanize their brands and communicate effectively with consumers. This led him to start Attack!, a staffing and field marketing agency designed to place brand ambassadors who embodied the products they were promoting. Eight years in, Andrew helped grow Attack! into one of the country’s top experiential marketing firms, reaching millions of consumers through live events and retail engagement.This success, paired with author credits on John Wiley and Sons', Applied Marketing and You Got This! business series, immersed him in the world of higher education where he sees a very similar challenge: classrooms struggling to integrate experiential learning into a student’s academic journey. Andrew believes – just as sales cycles shorten when consumers get to experience a product for themselves – that students achieve mastery of a skill faster when they have the opportunity to apply their classroom learning to the real world.

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Unlock Career Success with Effective Professional Communication

In today’s fast-paced workplace, communication skills can make or break career success. Professional Communications: Advancing Your Career through Communication immerses learners in the art of effective workplace communication, empowering students and young professionals to strengthen relationships, navigate challenging conversations, and present ideas with confidence.

Communication is central to everyone’s professional success, whether that be collaborating with teams, managing clients, or building interpersonal relationships. This student-friendly textbook emphasizes the power of listening, mastering in-person and live interactions, and applying best practices for seamless communication in professional emails, texts, and virtual meetings. Strategic communication expert Andrew Loos equips readers with the tools to navigate these interactions confidently and effectively in today’s ever-evolving workplace.

Each chapter offers not only insights but also practical strategies that empower readers to master communication in its many forms―from in-person discussions to the nuances of digital platforms. By the end of this book, students will be better prepared to foster trust, gain professional credibility, and influence those around them, all through the power of their words and actions.

Professional Communications: Advancing Your Career Through Communication is an ideal textbook for courses in Business Communication, Professional Development, and Career Readiness, as well as an essential guide for anyone looking to enhance their communication skills and accelerate their career growth.

WILEY ADVANTAGE

• Equips students with practical communication strategies to enhance their professional presence and career trajectory
• Provides real-world scenarios and case studies to illustrate effective workplace communication
• Incorporates mini-simulations that engage learners in email, project-based, and team collaboration activities
• Breaks down complex communication principles into simple, actionable lessons for immediate application
• Strengthens critical thinking and problem-solving skills through application-based exercises and assessments

AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCE

Professional Communications: Advancing Your Career Through Communication includes an enhanced e-text that engages students with a variety of interactive content designed to complement and enrich the reading experience. Every new copy of the paperback textbook includes access to the e-text, and icons throughout the print book signal corresponding digital content in the e-text.

Professional Communication integrates video content developed to complement the text and engage readers more deeply.

• Content Review Videos: We provide author-led video content for each learning objective in the chapter. These videos feature a diverse group of industry practitioners supporting module learning objectives through shared experiences, tips, and advice to the learner
• Explainer Videos: In addition, Explainer Videos cover important scenarios that support the specific communication concept of that section

Each learning objective includes a self-scoring Concept Check Quiz to help students prepare for higher-stakes assessments and exams.