The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing - Hardcover

Über die Autorin bzw. den Autor

TOM EMRICH has over 15 years of experience in spatial computing as a journalist, investor, and product leader. Sometimes called the “man from the future,” Tom is recognized as a pioneer in augmented reality, virtual reality, and wearable technology. His opinions on this space have been featured in CNN, BBC, Forbes, and The New York Times.

Von der hinteren Coverseite

The definitive guide to using augmented reality in marketing, advertising, and sales

Ready to revolutionize your business? In The Next Dimension, acclaimed expert Tom Emrich reveals how augmented reality (AR) is the next evolution of digital transformation, empowering your business with the tools to succeed in the era of spatial computing. Discover how mobile AR and mixed reality headsets are reshaping the digital advertising landscape, crafting a new marketing mix, and transforming retail into a brand-new consumer experience.

Learn how AR is revolutionizing sales by turning e-commerce into AR-commerce, bringing immersive showrooms to customers, and making online shopping more tangible. Gain valuable insights on realizing success with AR across the entire marketing funnel and effectively engaging ‘Generation AR.’ Packed with actionable insights, real-world examples, and a roadmap to leverage AR, this book provides everything you need for immediate, impactful results.

Whether you’re in marketing, advertising, or sales, The Next Dimension is an indispensable resource for business leaders, executives, marketers, and agencies committed to leading in the age of AR-driven innovation. The time is now―transform your business today and set a new standard in your industry.

Aus dem Klappentext

New opportunities have always emerged with the advent of new media, but none have heralded a transformation as profound as spatial computing and its breakthrough medium―augmented reality (AR). AR is set to redefine engagement, empowering products to tell their stories and turning the world into a canvas for meaningful advertising. Are you and your business ready to step into the next dimension?

In The Next Dimension, Tom Emrich, a leading expert in augmented and virtual reality, explores how AR is not just another digital tool but a fundamental shift in how businesses operate, communicate, and innovate. This book reveals AR’s potential to create immersive experiences that forge deeper customer connections, enhance brand loyalty, and drive consumer engagement to new heights.

What sets this book apart is its sharp focus on augmented reality rather than a broad overview of emerging technologies. It zeroes in on AR’s specific marketing, advertising, and sales applications, providing a clear, actionable roadmap for business leaders and executives. At a time when digital transformation is essential, this book highlights the strategic advantages of integrating AR into your business model, offering a competitive edge in an increasingly immersive world.

Packed with groundbreaking insights, real-world examples from innovative brands, and practical roadmaps, The Next Dimension equips you to not only keep pace with change but to lead it. Emrich’s expertise equips you with the knowledge to understand and apply this revolutionary technology, propelling your business forward. Future-proof your career and stay ahead in an increasingly immersive world. With The Next Dimension, you’ll be ahead of the curve, equipped to unlock the digital frontier and leave competitors wondering what just happened.

Bonus for book owners: This book is AI and AR activated. Bring the cover to life with a WebAR experience created by EyeJack, and dive deeper into the content with ‘The Next Dimension Book GPT.’