Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships - Hardcover

Moore, Bob

 
9781394226832: Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships
Hardcover
ISBN 10: 1394226837 ISBN 13: 9781394226832
Verlag: Wiley, 2024

Inhaltsangabe

A blueprint to new levels of company growth leveraging your firm's Partner Ecosystem
 
In Ecosystem-Led Growth: A Blueprint For Sales and Marketing Success Using the Power of Partnerships, veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to using your company's Partner Ecosystem to unlock countless leads, break sales records, scale your organization, and build a once-in-a-generation business. In the book, you'll discover why partnerships are no longer the domain of "partner people" schmoozing at conferences. Instead, they can be used to unlock vast amounts of data, new relationships, and scalable growth plays.
 
You'll learn about:
* Transformational technologies that bring partner data to your fingertips
* Savvy companies and executives who convert that data into untapped growth opportunities
* Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth
 
An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.

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Über die Autorin bzw. den Autor

BOB MOORE is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth platform that generates leads, closes deals, and grows companies by leveraging partner ecosystems. He previously co-founded Stitch and RJMetrics, acquired by Talend and Adobe, respectively. Learn more at Crossbeam.com and contact Bob at RobertJMoore.com

Von der hinteren Coverseite

This is a blueprint for new levels of growth powered by your company's partner ecosystem.
 
Veteran entrepreneur and tech leader Bob Moore delivers an intuitive and insightful guide to cracking the growth code in today's interconnected business marketplace. Using the power of partner ecosystems, readers will learn how to unlock countless leads, break sales records, scale their organizations, and build world-class companies. Moore breaks down the playbooks that transition partnerships away from schmoozing at conferences and into unlocking vast amounts of data, new relationships, and scalable growth plays.
 
Discover:
* Transformational technologies that bring partner data to your fingertips
* Savvy companies and executives who convert that data into untapped growth opportunities
* Real-world examples of go-to-market leaders at dozens of leading tech companies implementing a powerful new perspective on growth
 
An indispensable roadmap to an exciting new strategy for scaling your firm, Ecosystem-Led Growth will earn a place on the bookshelves of managers, executives, founders, entrepreneurs, salespeople, marketers, and anyone else interested in taking their company to new heights.

Aus dem Klappentext

Praise for Ecosystem-Led Growth
 
"Bob Moore lays out timely, actionable strategies for turning partner ecosystems into growth engines. A vital read for driving concrete results in today's interconnected market."
-- FREDERIC KERREST, Vice-Chairman and Co-Founder of Okta, bestselling author of Zero to IPO
 
"There's a lot happening in the world of SaaS. The good news: the era of the customer is here to stay. Bob Moore and insightful industry leaders share practical insights in Ecosystem-Led Growth that are tangible for every leader aiming to grow their business. This book is not just a good read, but a game-changer for today's modern business strategy."
-- NICK MEHTA, CEO of Gainsight, bestselling author of Customer Success
 
"A masterclass for revenue leaders on thriving in today's market. Bob Moore adeptly connects the dots between modern partner ecosystems, the data they provide, and the path to success in this new era of growth."
-- SAM JACOBS, CEO of Pavilion, bestselling author of Kind Folks Finish First
 
"Bob Moore's Ecosystem-Led Growth deftly aligns with today's fast-paced business strategies. His approach to leveraging ecosystems for growth is both innovative and practical, essential for any entrepreneur who wants to build a massively valuable business."
-- CHRIS YEH, Managing Partner of Blitzscaling Ventures, bestselling co-author of Blitzscaling

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Verlag
Wiley
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
1394226837
ISBN 13 
9781394226832
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
240
Kontakt zum Hersteller
Wiley-VCH GmbH
product_safety@wiley.com

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