The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits - Hardcover

Über die Autorin bzw. den Autor

DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor. He has led hundreds of projects in his 25 years’ experience working with pricing programs, growth strategies, top-line transformations, and business model redesigns.

Danilo recognised by the Financial Times as ‘one of the world’s leading pricing minds’, is also the author of the international bestseller The Pricing Model Revolution, translated into 10+ languages. He has also been included in LinkedIn’s Top 5 Pricing Thought Leaders, a ‘list of the most engaging and impactful pricing thought leaders globally’.

He holds a PhD in revenue management from TUM in Germany, an MBA from INSEAD in Singapore and France and completed his studies in economics at the UCD in Ireland and Luiss in Rome.

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Praise for THE 10 RULES OF HIGHLY EFFECTIVE PRICING

“The book of Danilo Zatta is an unmissable tool to unlock the hidden value for customers in your company and transform it in profitability.”
―Stephan Winkelmann, Chairman and CEO, Automobili Lamborghini

“This book is a must-read for anyone who wants to increase profits via optimized prices.”
―Thomas Ingelfinger, Board Member, Beiersdorf AG a.d., Board Member at several corporations, investor

“This book is a game changer.”
―Peter Brabeck-Letmathe, Chairman Emeritus, Nestlé S.A., Vice-Chairman of the Foundation Board of the World Economic Forum, Chairman Emeritus, Formula One Group

A Concrete Guide to Supporting Smart Pricing within your Organisation

The 10 Rules of Highly Effective Pricing is an intuitive and exciting exploration of transformative pricing strategies for organisations in any region and industry. Experienced growth and pricing expert Danilo Zatta walks you through the strategies, implementations, and concepts you’ll need to generate powerful new approaches to pricing. Using both short- and long-term pricing strategies, you can deliver sustained competitive advantage for your firm.

Learn to go beyond the traditional “cost-plus” approach to pricing and begin utilising ideas like profit culture, value selling, and price image to identify opportunities for outsized profits and new growth strategies. Through concrete case studies of real-world companies using pricing to their advantage, you’ll discover how to implement price transformation in your own organisation.

An extraordinary and insightful blueprint for pricing mastery, The 10 Rules of Highly Effective Pricing is a must-read for executives, board members, managers and entrepreneurs.

Aus dem Klappentext

For leading companies around the world, pricing has become a new and urgent focus in the quest for sustained profitability. Issues like inflation, dramatic raw material price volatility, and the invention of new pricing models underscore the critical importance of developing a coherent and effective approach to pricing that goes beyond the rudimentary considerations of the past.

In The 10 Rules of Highly Effective Pricing, veteran pricing and growth strategist Danilo Zatta delivers an authoritative and easy-to-read demonstration of the necessary ingredients for successful pricing transformations. The book makes smart and innovative pricing more accessible by offering readers a strong foundation in fundamental pricing concepts applicable across industries and regions. A robust selection of case studies renders these ideas comprehensible and offers a template for putting new approaches into practice.

You’ll learn how to identify monetisation opportunities more effectively and make better decisions as you explore pricing strategies and tactics. This guide shows you why pricing has become the single most important source of profitability and competitive advantage in a variety of industries―and how you can harness its power.

The 10 Rules of Highly Effective Pricing demonstrates how to go beyond a traditional “cost-plus” approach to pricing and toward a state-of-the-art implementation incorporating key considerations of effective pricing. You’ll discover how short-term pricing moves and long-term pricing strategy can have an enormous impact on your company’s top- and bottom-lines.

An essential and intuitive roadmap to building and maintaining a pronounced competitive advantage in any industry, The 10 Rules of Highly Effective Pricing will earn a place in the libraries of executives, managers, directors, entrepreneurs, founders, and department heads looking for new and exciting ways to push the envelope of growth in their firms.