Reinventing Virtual Events: How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance - Hardcover

Über die Autorin bzw. den Autor

JUSTIN MICHAEL is a Co-Founder of HYPCCCYCL, the leading GTM community in business-to-business selling and a globally established thought leader on sales excellence. He has over 20 years’ experience in sales leadership.

JULIA NIMCHINSKI is an entrepreneur, former CMO, and Editor/Founder of GTM Mag. She’s the CEO and Co-Founder of HYPCCCYCL.com. Julia invented the world’s first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. She applied her decade of marketing and entrepreneurship experience to found GTM Mag, a mission-driven GTM publication that elevates innovation in go-to-market strategy for the C-Suite. Julia has built several successful event series and startups and writes prolifically about disruptive GTM trends.

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Praise for REINVENTING VIRTUAL EVENTS

“If you need better customer acquisition strategies, then you need to get inside Justin and Julia’s heads. Truth is, you need access to insiders who know what is working today and how to combine tactics and strategy for results. Justin and Julia blew my mind and I know they’ll blow yours.”

― Oren Klaff, New York Times Bestselling Author of Pitch Anything and Flip The Script

“GTM Games has been a key community to amplify my message of MOVE that unites sales and marketing with RevOps. I enjoyed being a coach twice and bringing my unique methodology not just to marketers but sellers also. HYPCCCYCL is elevating GTM in B2B.”

― Sangram Vajre, CEO, GTM Partners

“These unique, interactive events challenge professionals in new ways and showcase the interdisciplinary skills and coordination needed to thrive in the modern world of B2B buying and selling.”

― Mary Shea, VP, Global Innovation Evangelist, Outreach

“The world changed in 2020, and so did ‘events.’ For years the tech community lived off and thrived on the connections made, content shared, and the learning that happened at live events. In an instant, it felt like it was gone. However, the hunger for connection, learning, and camaraderie didn’t go away. But given the risks associated with potentially hosting a spreader event, people had to find a different path for growth. The concept was genius. Live, gameshow-like experiences that drove deep learning, connection, and community all done in a virtual environment. Once I watched my first battle, I was hooked, as was the rest of the world. If you want to learn how they’ve changed the world of virtual events, you should read this book.”

― Doug Landis, Growth Partner, Emergence Capital

Aus dem Klappentext

Too often, hybrid and virtual events fail to engage and educate audiences in any meaningful way. Even the best-intentioned webinars frequently fall prey to the dreaded “Zoom silence,” with attendees zoning out and doing the bare minimum expected of them. But what if you could consistently put on virtual events that not only engaged, but excited, your audience? What if you could hold training and education sessions that your audience actually looked forward to?

In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of celebrated sales and marketing leaders deliver a comprehensive blueprint to some of the most innovative and effective hybrid event structures ever seen.

In the book, you’ll explore the secrets, strategies, and tactics used by GTM Games to create one-of-a-kind, engaging virtual events. You’ll find checklists, email sequence templates, cold-call frameworks, and other tools you can implement immediately to help transform interest in, and engagement with, your next event.

The techniques discussed in Reinventing Virtual Events have proven themselves time and again in the authors’ collaborations with unicorn companies like Outreach, ZoomInfo, Gong, Drift, and 6sense, as well as bestselling authors, including Oren Klaff, Latané Conant, Aaron Ross, Shari Levitin, Anthony Iannarino, and Mike Bosworth.

An essential guide for anyone who relies on virtual and hybrid events to inform or educate clients, customers, employees, partners, or anyone else, Reinventing Virtual Events is a practical and hands-on innovation manual guaranteed to turn your next ho-hum webinar into something truly revolutionary.