Certain Uncertainty: Leading with Agility and Resilience in an Unpredictable World - Hardcover

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DES DEARLOVE is a British business journalist and management theorist known for his expertise in the evolution of management ideas and thought leadership. He is Co-founder of Thinkers50, the influential global ranking of management thinkers.

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Structure your business for maximum resilience and agility in an increasingly volatile world

Certain Uncertainty is an urgent call to business leaders around the world. Its message is clear and simple: stop trying to control what can’t be controlled. Instead, learn to respond effectively and adapt quickly to the disruptions and transformative changes that are appearing ever more frequently and suddenly.

Renowned management expert Des Dearlove offers advice and reflections from dozens of today’s leading voices in business and leadership that will show you how to structure your business for maximum resilience and agility and navigate through uncertainty. You’ll learn why concepts of economic and social certainty were always largely illusory and how to embrace a mindset that includes forward-looking humility about our ability to see what lies around the corner.

An essential resource for executives, managers, board members, and entrepreneurs, Certain Uncertainty is also an invaluable roadmap for aspiring business leaders and students of business and management seeking guidance in a world that is increasingly volatile and unpredictable.

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From global financial crises to natural disasters, and political upheavals to wars and pandemics, major disruptions to “business as usual” are becoming ever more common. With them, a state of constant, transformative change has begun to define our economic and personal lives, and we need a way to deal with that new reality as business leaders.

In Certain Uncertainty, management commentator and theorist Des Dearlove delivers a timely and insightful discussion of how to build resilience and agility into our lives and businesses to deal with the increasingly volatile conditions in which we all live. In the book, you’ll find advice and fresh, new thinking from accomplished business experts to help you navigate through the new era of ambiguity.

The author explains how to structure your business to better respond to constant fluidity and change and why the concepts of economic and social certainty were always largely illusory. He also sets out strategies for embracing a forward-looking humility that acknowledges uncertainty about what lies around the next corner.

Certain Uncertainty is a necessary and urgent call to stop pretending we are in control of the environments in which we do business and to start focusing on where we can really make a difference: in our responses to the next disruptive and unexpected event. It offers practical, hands-on strategies from leading business personalities who demonstrate how to respond adaptively and effectively to myriad threats, distractions, opportunities, changes, and even Black Swan events.

Perfect for managers, executives, board members, and entrepreneurs, Certain Uncertainty will also earn a place on the bookshelves of business students, aspiring business leaders, and anyone with an interest in how to navigate the increasingly complex challenges facing modern organizations.