Business Research: A Practical Guide for Students - Softcover

Collis, Jill; Hussey, Roger

 
9781352011814: Business Research: A Practical Guide for Students

Inhaltsangabe

Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results.

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Über die Autorinnen und Autoren

Jill Collis, BA (Hons), PhD, was Reader (Associate Professor) in Accounting at Brunel University London, UK, where she was the founding director of the Accounting and Auditing Research Centre.

Roger Hussey is Emeritus Professor at the University of the West of England, UK, and the University of Windsor, UK.

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A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals.

Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions.
A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions.

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