Epica Book 30: Creative Communications - Hardcover

Epica Awards

9781350010413: Epica Book 30: Creative Communications

Hardcover

ISBN 10: 1350010413 ISBN 13: 9781350010413

Verlag: Bloomsbury Visual Arts, 2017

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The Epica Awards are a celebration of curiosity. Judged by journalists; the people whose very profession demands them to be relentlessly curious. -- Matt Eastwood, Worldwide Chief Creative Officer, J. Walter Thompson Work that extended beyond advertising and became part of the cultural conversation. -- Eric Alt, Editor, Fast Company CoCreate The Epica Awards have shown that advertisements and art can actually belong together. -- Euronews The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great. -- Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, Lowe/SSP3, Bogota [Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy! -- Amir Kassaei, Chief Creative Officer, DDB Group, Germany This is the closest you'll get to a 'how to' book on creative advertising. -- John Pallant, Regional Creative Director, Saatchi & Saatchi, ME A great journalist is unbiased and a great journalist cares deeply. What better group of people to judge an advertising show? -- Tor Myhren, Vice-President of Marketing Communications * Apple Inc. * When a number of other awards shows are done and dusted, a palpable excitement still hangs in the air as we seek something stellar: that's the Epica Awards -- Masako Okamura, Executive Creative Director * Dentsu, Vietnam * Work that points the way to the advertising of tomorrow -- Olivier Altmann * Altmann + Pacreau, Paris *

Rese�a del editor

Beautifully illustrated with over 1000 colour images, the 30th edition of the Epica Book includes a flashback to some of the most remarkable winners from the past 30 years. In addition it showcases more than 850 creative projects honoured in the 2016 Epica Awards - including fascinating background stories on all the latest Epica Grand Prix winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

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