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Inhaltsangabe
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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Über die Autorin bzw. den Autor
ANTONY YOUNG CEO of Optimedia International Inc. and has been responsible for developing strategy and executing media campaigns across 16 different countries for some of the most influential global brands, including Sony, Coca-Cola, McDonald's, Nokia, Procter & Gamble, T-Mobile, and Toyota. He is the co-author of Profitable Marketing Communications and is a regular analyst and writer on media strategy for Advertising Age . In 2003, Young was rated by Mediaweek as one of the top 25 most influential people in the media industry.
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
ISBN 10: 1349949752
ISBN 13: 9781349949755
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
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paperback. Zustand: Very Good. Brand Media Strategy: Integrated Communications Planning in the Digital Era This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9781349949755
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
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paperback. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 6545-9781349949755
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
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Brand Media Strategy Integrated Communications Planning in the Digital Era
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