Successful Social Media and Ecommerce Strategies in the Wine Industry - Softcover

Inhaltsangabe

List of Tables

List of Figures

1. Current Status of Global Wine Ecommerce and Social Media; Gergely Szolnoki, Liz Thach, and Dani Kolb

2. Wine on Facebook A look at Millennial's Wine Information Search; Lindsey M. Higgins, Marianne McGarry Wolf, and Mitchell J. Wolf

3. Online Communication Approaches and Social Networks in traditional Wine Regions: A Case Study from Italy; Roberta Capitello, Lara Agnoli, and Diego Begalli

4. Word of Mouth Impulses boost Wines of Germany - A Case Study; Frank R. Schulz

5. The Use of Social Media in the Wine Event Industry: A Case Study of the High Country Harvest in Australia; Paul Strickland, Kim M. Williams, Jennifer Laing, and Warwick Frost

6. Crowdsourcing in Wine Business: Co-creation and fundraising Experiences; Angela Mariani, Azzurra Annunziata, Francesco Nacchia, and Antonella Vastola

7. Are Customers having E-conversations about your Wine? The Importance of online Discussion Forums as electronic Word of mouth for Wine Marketers; David L. Dean and Sharon L. Forbes

8. Wine Price Determination in online specialized Stores - An empirical Study for Argentina; Rodrigo García Arancibia, Edith Depetris Guiguet, and Gustavo Rossini

9. Cross-cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany; Carsten Hoffmann, Gergely Szolnoki, and Liz Thach

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