Inhaltsangabe
Introduction PART I: WHAT MAKES A CRISIS The Three Types of Crisis Evolution of a Crisis -The Crisis Curve Predicting a Crisis Why Managing a Crisis Matters PART II: THE ORGANISATION AND ITS UNIVERSE Organisations and their Leadership The Media in Crisis The Politicians and Regulators The Activists - Making Crisis Happen Other Stakeholders - Dealing with the Public, Customers and Suppliers PART III: DESIGN, TESTING AND IMPLEMENTATION Overview of the Process The Importance of Third Party Advocates The Crisis Management Teams Responsibilities and Logistics The Crisis Management Handbook Managing Media Relations Internal Communications Managing Politicians and the Public Training, Testing and Refinement Business Continuity Conclusion
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