Verwandte Artikel zu Retail Therapy: Making strategic relationships work

Retail Therapy: Making strategic relationships work - Softcover

Jones, R.

 
9781349507863: Retail Therapy: Making strategic relationships work
Softcover
ISBN 10: 1349507865 ISBN 13: 9781349507863
Verlag: Palgrave Macmillan, 2003

Inhaltsangabe

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.

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Über die Autorin bzw. den Autor

ROB JONES is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector. Rob started his career eliminating communications problems and thinking up performance tweaks for early global networks. These days it's big business retailing that gets the repair and tune-up treatment. Claiming he was pursuing an MBA, Rob has taken time out to acquire degrees in physics and molecular biology.

DAN MURPHY is a founding Director of Retail Influence Limited. His career spans more than 20 years working with some of the UK's most successful retailers. Since 1997 he has worked as a consultant to the Boards of some of Europe's largest multiple retailers, helping to improve areas such as supply chain management and organisational structures. Most recently he has worked closely with two of Europe's largest LBO retail acquisitions, helping to deliver large scale turnaround programs.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2003
Sprache
Englisch
ISBN 10 
1349507865
ISBN 13 
9781349507863
Einband
Taschenbuch
Anzahl der Seiten
208
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